For a personal trainer, the internet and social media offers a huge number of fitness marketing options to grow and expand your business. Using an online video to attract new customers and increase memberships is one of the most popular and effective ways to market your fitness business. Use this tool wisely to help your business boost sales and get more clients.
This is one of the most powerful online Fitness Web Design tools. Writing a short paragraph on what the client has to say about your services is not as effective and powerful as a testimonial video.
Get a few clients to review your services, results achieved and training programs and make a short video of the testimonial. Use this video on your social media page, website, blogs and other sources to increase the credentials of your business and get your business new clients.
If your business has a number of trainers who specialize in various areas of fitness, make a short trainer introduction video. Get your trainers to talk about themselves, their qualification, fitness training experience and how they think their specialty exercises can help people achieve their fitness targets. Post these trainer profiles on your website and social media page of your business.
Make short videos of exercise sessions in progress and post them on your page. It is likely to create a personal connection with prospective clients. Use geo-tagging options and spread the videos on your pages.
If you conduct special exercise sessions in a park ort playground, make a short video of it and use geo-tagging. Use popular and specific hashtags and watch the hits to your pages increase. Make sure you take your clients’ permission before posting any photos or videos of your clients on the website or any other platforms.
A good Fitness Web Design strategy is to give your viewers a virtual tour of your gym. Make a video of your facility, the reception area, work out zones, relaxing areas, gym equipment and trainer staff. If there are people who would want to visit your facility just to have a look at your gym, making this video serves this purpose.
Also there are many clients who ask for photographs of the gym before they actually sign up for your services. It helps in creating a personal touch with your clients and makes them more confident about your services.
Online videos are a great Fitness Web Design tool to publish a series of workouts or training videos. Useful videos include videos such as how to do a perfect squat, how to do aerobic exercises at home etc.
You can even post videos of recipes such as how to make a protein shake, how to prepare a diet salad etc. Prospective clients are attracted to your website and ultimately to your fitness business because they are exposed to the wide variety of services that you offer.
Videos as a Fitness Web Design tool can be used in a various number of ways. Use the most relevant ones for your business. The best part of making videos for fitness marketing is that it is easy to share and not just you, but even your clients can share it widely and give more exposure for your business.